Our new ad campaign launched yesterday, which coincides with the launch of our new health care reform website: www.chwHEALTH.org/reform. The site, and our ads, highlight our commitment to improving health care through innovation and focuses on how those innovations can help lower costs. The campaign includes a series of video messages from CHW President/CEO Lloyd Dean that urges America’s leaders to pass health care reform legislation this year.
The series of issues ads, created by the San Francisco advertising firm EC1, will appear in the print and online versions of the Washington Post, the Washington Times, The Hill, Roll Call, and the Wall Street Journal, as well as on key websites including CNN, the New York Times, Roll Call, the Drudge Report, and Politico.
We've been longtime supporters of health care reform. We took our first official positio in support of universal access in 1992, and in 2003, we established four principles for reform – universal access, stable financing, and improved quality and accountability.
In 2007 and 2008, we launched our first series of advertisements advocating for health care reform in California. We also convened leaders in business, academia, health care, labor, religion, and research for a think-tank style, invitation-only discussion designed to generate new ideas for reforming the U.S. health care system. The Healthcare Leadership Summit was moderated by Leon Panetta, who was then the director of the Leon & Sylvia Panetta Institute for Public Policy.
And in March 2009, we released the findings from our annual Health Security Index™, based on a nationwide survey of more than 1,150 adults. The survey found that despite the ailing economy, more people in the U.S. are worried about rising health care costs (67%) than are worried about losing their jobs (37%). The survey also found that for the first time, a majority of U.S. adults (51%) believe the nation’s health care system is getting worse.
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